Women Who Run It Slider

  • Welcome To Women Who Run It

Grab Our Latest Issue

Get Your FREE eBook !
Lead Live Love Lead Live Love
Plus receive our
FREE newsletter:
Women Who Run It
* indicates required

Go Ahead – Call me BITCH

As you well know, name calling isn’t limited to only kids in the school yard.

On the way up the ladder you may have been called many names. My favorite has been the word ‘bitch’ although I have been called many others in 30 years (contact me for the full list 🙂 ) Even in today’s world, with women getting the vote over ninety years ago (as recently as 1940 in parts of Canada), you’ve no doubt had to work much ‘harder’ than your male counterparts and gotten pushed  around more on the way up the proverbial ladder. It probably goes without saying that  some men find you intense and even possibly intimidating. My rant isn’t about men or women and who owns the control…. My rant is to get over it! Own it! Embrace it! If you can embrace your own “bitchiness” then no one can use it against you.  Roll with the punches, be the epitome of that ‘ball-busting’ woman that your coworkers fear for making them look poorly if they aren’t juggling all the balls as gracefully as you do.  You are ball busting! Make a joke of the word. I am frequently quoted as saying about myself “Yes, I AM a Babe in Total Control of Herself (aka a B.I.T.C.H.)”. It usually gets a chuckle if nothing else and laughter is a good equalizer and diffuses tensions. Sure they may still say things about you behind your back, but once you realize that being a B.I.T.C.H. (aka Beautiful, Intelligent, Charming, & Hellacious) makes YOU feel great, then who the hell cares if someone goes looking to take potshots as long as you get a clear runway to getting the job done well. We can’t control the whole world but we can control our inner world. Start your own lexicon – spread the word!


Fiona Fine

Fiona Fine is an Author, Speaker and the Editor-In-Chief of “Women Who Run It: Your Life – Your Love – Your Terms”, an in-box magazine that advocates for and empowers strong successful women around the world; women who are used to running the show at a high level and know how tough and often isolated it can be as a top professional juggling career, relationships, family, health & fitness, and community, while still finding personal time. After a long, unfulfilling and unsatisfying relationship and years in the traditional male world of engineering, IT and corporate recruiting, she decided to put the pleasure back into her existence and to start living life more on her own terms. Now she advocates for women (like her) who wonder how to keep it all from unravelling but still have a harmonized life of love, work, passion and …fun! She is the founder of Goddess Connections (Where Women Create Their Footprint in the World). She is also growing a movement: “How To Put The Fun Back Into Dating” to help women who are at the end of their dating rope to reignite the excitement and fun and create amazing love lives. You can find her at www.goddessconnections.com, www.fionafine. com or on www.facebook.com/fionafine

Comments (1)

  • Avatar



    This article explains entirely how I feel about the word ‘bitch’. It is a powerful word and is used mainly to refer to powerful, strong women. Even though it is often perceived as an insult, I think we should see it as a compliment, because being called a bitch mostly means that you have an opinion, a goal, a mission and you are not afraid to share it with the world.

Comments are closed