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The Fundamentals of Money Management in Turbulent Times

The year is 2014. The United States is increasingly decriminalizing Cannabis, Toronto crack- smoking Mayor Rob Ford visited a rehabilitation facility, and Vladimir Putin stands strong against protests in his anti-gay laws. While these stories and more have kept us on our toes all year, something else has lingered underneath. Something that has perhaps kept us on our toes for what has felt like forever. That something? The markets.

The markets are going crazy these days: commodities, gold, silver, the stock market, real estate.

How can you keep up?

What should you do?

Any change in the world condition can make the market react either positively or negatively. Osama is killed and the market goes up. The President makes a speech on Libya and the market jumps. A new poll comes out and the market dips. Seems like just about anything can set it off, driving the indexes either up or down.

There is even a new computer program that is being talked about to help in making stock market predictions based on twitter tweets. It is said that they can determine the “mood” of the masses by analyzing millions of tweets and that will help them predict market conditions. Market intelligence gained from tweets…it’s a sad day when much of anything that is tweeted can be considered “intelligence.”

Yeah, I know, I tweet too and I have thousands of followers (you should be one) but I do my best to give a 140-character nugget that actually offers something to help you do better, be better, or at least cause you to think. I don’t tweet the typical “I’m hungry” or “I’m sad today” like some folks do. (Eat a damn sandwich or keep your lousy mood to yourself, I’ve got my own crap to deal with!!!)

The problem is that people actually pay attention to these temporary fluctuations in the market and try to time their way into making money by jumping in or out based on what’s going on in the moment. They are constantly reviewing their portfolio to see where they are day by day. They get upset or sometimes even elated by the daily changes that take place. Then they want to buy or sell and are on the phone to their broker or worse, trying to handle it all by themselves like they are smarter than everyone else in the financial world.

Don’t do that.

Investments should be based on trends and track records and those things take time to develop. And unless you are a seasoned investor and really know what you are doing, don’t try to time the market to make money. The odds are not in your favor.

Market fluctuations are based on emotion. Money has no emotions but only reacts to the emotions of people. That’s why we see all the craziness going on in the markets right now; people’s emotions are running high for many reasons and the market is reacting to it.

The key is to not play into the market fluctuations by letting your emotions dictate your financial strategy. These fluctuations make no difference to the average investor. These fluctuations are temporary, while your investment strategy should be long term.  And remember, emotional decisions are not often your best decisions in any area of life, but especially when it comes to money. When you buy or sell stocks based on emotions, or when you are in a panic, rarely will you make a good long-term financial decision.

Your financial security is a long term strategy, so get back to basics. The same old boring fundamentals for financial success still apply regardless of what is going on:

  1. Have a cash cushion equal to six months of your expenses.

  2. Before you even consider investing, make sure you have all high-interest debt, like credit card debt paid off. People often ask my opinion about good investments with high yield.  I always ask if they have a credit card balance. Since the average credit card debt per household is still about $7500 and the average interest rate is about 14%, I remind them that the fastest way to get a 14% return on their money is to pay off their credit cards. Again . . . do not invest a dime until your credit cards are paid off. It’s DUMB.

  3. Make sure you are spending less than you earn… Which around 40% of people still aren’t doing.

  4. Have a long term strategy for financial security. Work with a qualified financial adviser who knows you and your situation and will help you achieve your long term goals. Prosperity is a process and a slow one at that.

And by all means, do not panic when you see temporary fluctuations in the market. Take a deep breath, stay calm and stick to your plan – and if you don’t have a plan, get one.

Remember, don’t let the emotions of the crazy world around us dictate your financial strategies. Calm down and relax when it comes to your finances, and the markets will too.

Larry Winget

Larry Winget is a five-times New York Times/Wall Street Journal bestselling author translated into over 20 languages. He is a member of the International Speaker Hall Of Fame. He has starred in his own television series and appeared in national television commercials. Larry is also regular contributor on many news shows on the topics of money, personal success, parenting and business. Larry is also the trademarked Pitbull of Personal Development®.Larry is the best combination of credible content as backed up with his five bestselling books and over twenty years of experience speaking to nearly 400 of the Fortune 500 companies. He is known worldwide for being direct, caustic, irreverent, in-your-face and dead-on right! He offers solid advice for improving your life, business, finances and family. Not often do you find someone who can bring solid information delivered in such a refreshing manner who is also funny! Find out more about Larry at www.larrywinget.com.

Comments (1)

  • Avatar

    Destiny Giakatis


    I like that you pointed out that “Money has no emotions but only reacts to the emotions of people” and people spend outside of their needs because of their emotions. It explains how random purchases we make get justified through whatever emotional state we happen to be in.

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