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Tips for Women in Business: Change Your Perspective to Change Your Results

Chances are you have spent hours searching for something only to find it was, quite literally, right under your nose the whole time.

With a 4-year-old in residence, this scenario happens quite a bit in my house. My little fashion diva recently misplaced her favorite shoes, a fact which she informed me of (through devastated tears) mere moments before we were to leave for preschool.  And as I was practically tearing the house apart to find the missing pair of flip flops, it turns out I actually had missed the shoe the first time around. The shoe had fallen behind the rocking chair in her bedroom, and when I looked under the chair from the front, I couldn’t see it. I almost didn’t bother to look in from the back, thinking there was no way it could’ve made it by there. Turns out, you should never underestimate a 4-year-old’s ability to lose their beloved belongings in strange places; the flip flop had, in fact, fallen in between the back rockers, lying in just the right spot to be missed from the front perspective. But when I switched to a different viewpoint (or perspective), I found the shoe and managed to save the day, just in time for preschool. The same thing goes for your marketing. Sometimes, when things just aren’t working, it’s time to switch perspectives. Maybe you’ve gotten so bored or discouraged with your marketing that you just plain aren’t doing it anymore. Or perhaps you’re still following the motions but readers just aren’t responding (chances are, they’re feeding on your lackluster feelings…’been there, done that!’). There are a few ways you may need to do this. 1) Change the way you approach your marketing and writing As a copywriter who earns her bread and butter through writing, it’s hard for me to admit this, but there was a time in the not-so-distant past when writing my newsletter articles was almost painful for me. Whenever it came time to put out another article, I’d secretly groan to myself and would often put it off as long as possible. You see, I’d pinned myself into this box of thinking that I always had to write about one thing: tips and techniques for writing better website copy. But it was very literal, as in, “Top 10 Ways to Write Great Web Copy” and other fact-based, tips-type articles. Quite frankly, after writing on this topic for over 3 years, I was really bored. There are only so many ways you can approach the same topic! Or so I thought. And then one day it’s like I woke up and realized that I could broaden my topic, and talk about how things going on in our everyday lives can affect our business writing (because, after all, it’s not like we leave our personal lives on the side of the road when we step into our offices). And so when I changed my perspective to include talking about things that interested me, my marketing became fun again. Think about ways that you can make marketing fun, like maybe by making a game of it. As a competitive person, maybe declare a challenge between some friends to write 10 articles in one month and whoever does it gets treated to something special, like a gift card that the “losers” chip in on or even just bragging rights. Or make an actual game of it, like I did in my “Get Prospects on Demand” online marketing mastery program, which comes with a ‘Prospect Surge’ card game that prompts you to pick a card and engage in the spur-of-the-moment marketing activity listed there. Whatever it takes to get and keep things exciting! 2) Try looking at things from your readers’ point of view Sometimes, when we aren’t getting the responses we’d like to our marketing promotions or writing, it’s because we don’t have enough WIIFM (that’s What’s In It For Me) lingo in our copy. When we sit down to write a promotional piece, whether it’s website copy, a promo email, or even a request for a raise, our natural instinct is to write it from our own perspective. We’re thinking about what WE want the reader(s) to take away from the document. Speaking from experience, it takes a LOT of practice to shift that perspective to be more client or reader focused. Meaning, whenever you write anything, you have to step outside of yourself and your goals and step into your clients’ shoes. With every word you right, you need to ask yourself, what will my reader(s) think of this? What will they take away from it? Will this excite them? Annoy them? Leave them so indifferent as to not even take notice? Be brutally honest with yourself. Get a second opinion if you need to from a trusted friend, colleague, or mentor. And then get it out there. 3) Change your actual visual perspective Sometimes a different setting is just what you need to freshen up a stale, ineffective marketing plan. For example, a relationship coach could take a field trip to the zoo and recording a tongue-in-cheek video about how such-and-such a species mates for life and here are a few ways that they might be using to keep their love alive for so many years… Of course, the tips are really for your human viewers, and if you wanted you could add a line at the end about how watchers too can follow these tips to make their love last. Just an idea to liven things up a bit and keep things fun for you AND your audience. When you change your perspective, you keep yourself and your readers engaged in your business. Engaged readers are more likely to buy than those who see your stuff in passing…and then don’t give it a passing thought. © 2012 by Tammi Metzler

Thanksgiving: What Happens When We Don’t Feel Thankful?

Most holidays are spent with family members or loved ones, eating and drinking, while reflecting on gratitude and appreciation of each other. But, consider this…with all of the single or divorced women, military personnel or spouses that are traveling and kids in school who are away from their families during Thanksgiving and other holidays, do you consider the holiday times have become stressful instead of thankful? Thanksgiving was always a fun time for me when I was a little kid. Our families would drive for hours just to be together on this special day. We would celebrate the “family” while eating way too much food, play games and tease each other with all the cousins, all the while letting our parents and grandparents sit around the table and tell stories about their childhood. It was just a great time. Then, we grew up and began having children and families of our own. The theme shifted and so did our holiday traditions. Without a doubt, as an adult, I have never personally cared for Thanksgiving. It is supposed to be a time to be thankful, a time to be helpful and full of gratitude, a time to be gracious and to serve others. I never found any person to compliment my solid core values on this when I was dating or married. So, I just sort of went with the flow. And I hated it. Looking back, I cannot believe I succumbed to that. It wasn’t until I was divorced and was raising my son that I finally began my own traditions for all of the holidays. Whew. Yes, this was so much better! So what can you do as part of your Thanksgiving traditions? 1) Give back to those less fortunate: I was able to work with my college students and perform service learning at homeless shelters. We served 705 meals each night around Thanksgiving time. My students described the experience as humbling. I had four classes at that time and each class worked with the homeless population on two occasions. Many students are still working now during their own free time – four years later – with the homeless. I am thankful we all had this opportunity of learning and helping. 2) Do simple things to show you care: Being thankful can be as simple as helping your next door neighbor take out their trash, pay for groceries for the person in front of you (if you can afford to do so), drive a friend to work, or notice that you are still able to even drive your own car. Thankfulness is gratitude for the abundance in your life. Who do you know who may be alone, unhappy, and just plain grouchy? Perhaps this person is terribly lonely and just needs some love. I am speaking of brotherly love. What if it has been so long since this person has experienced any type of joy that they have given up on life, given up on love, and given up on humanity? Are they worth reaching out to? I think so. 3) ‘Break bread’ with someone you normally wouldn’t spend time with: The next time you are planning a meal, make a little extra and take it over to your neighbor, or better yet, invite them to break bread with you. If not your neighbor, think of someone you may work with who is a loner. Perhaps this person would really enjoy a home-cooked meal, a dessert, or an offer to spend time with you. Thanksgiving is only once each year. We do not need to wait for Thanksgiving to roll around to be kind to others, give thanks, and show gratitude for beauty or for the things we value and love. Do you want to know what the best thing of all is? Being thankful does not cost you one dime. You can be thankful in prayer, meditation, and service each and every day. ©Copyright – Gayle Joplin Hall, PhD.

4 Steps to Beating Colds & Flu: Boosting Your Immunity is as Easy as 1 – 2 – 3 – 4!

Why do some of us seem to suffer an endless string of illnesses from November to April while others sail through these rough waters completely unscathed?

The degree to which we become sick can vary from person to person. Expose three people to the same set of germs:one develops pneumonia, one experiences a mild cold and the third won’t be bothered at all. Why is that? There is little doubt that viruses are responsible for colds and flus.  Although western medicine has been unable to effect a cure, alternative health-care practitioners now believe that once you’re exposed to a virus the end result (whether you get sick and how sick you get) will depend upon your body’s ability to defend itself. In other words, the strength of your immune system determines the severity of your cold or flu. In seven years of practice I have observed that immune response is influenced more by the quality of diet and the stresses and strains of lifestyle than by any other factor. Implement the following four steps in your life and be one of the few left standing the next time everyone else is dropping like flies!

Step #1: Feed Your Immune System:

The standard North American diet is overly processed, refined, and overcooked. As a result, it lacks many of the nutrients we need to maintain a healthy immune response.  For example, vitamins A, C, E, beta-carotene and the mineral zinc, all vital nutrients for a strong defense, are in short supply in the average American’s diet. Low protein intake and deficiencies in essential fatty acids (found in nuts and seeds), B-vitamins, and the mineral selenium also contribute to suppressing your immune system. Eating a diet high in “live” foods, fruits and vegetables, whole grains, pure water, and a modest amount of animal or vegetable protein is important.

Unfortunately, there are many more factors that suppress immune function than enhance it:
  • Consumption of sugar, including “natural” sugars like honey and concentrated fruit sugar as well as the sugars in alcohol, wallops our immune response. Sugar competes with vitamin C for transport into our white blood cells, weakening the white blood cells’ ability to fight infection. A sugar sweetened soda or piece of cake you nibble at the office party can stun your immune system into inactivity for as long as five hours.

  • Meats and animal products cause difficulty in digestion and can also put a stress on your immune response. During cold and flu season, try to limit your intake of animal foods to three or four times a week. Poultry is better than red meat, and fish is best of all. Whenever possible, purchase “clean” meats at a health food store. Animal products sold in other stores may contain bacteria, hormones, pesticides and antibiotics that put an extra strain on your immune system.

  • Non-food additives such as synthetic colors, synthetic sweeteners, flavorings, preservatives and synthetic oils such as margarine can stress your digestive and filtering organs and hamper immune response as well. Do your best to eliminate them from your diet.

  • Alternative practitioners have linked two of the most common food allergens, wheat and dairy, to increased mucous production. Whether this increase is a direct result of eating these foods or our body’s response to them is debatable, but either way the result is increased susceptibility to viral infection. During cold and flu season, try reducing or, better yet, eliminating wheat and dairy from your diet. Make a list of all the things you eat on a daily basis that contain wheat, dairy, or their derivatives. You’ll be shocked at the amount of this stuff you put into your body.

 Step #2: Improve your Elimination:

Many natural health care providers believe that catching a cold is one of the ways the body does its housecleaning. This line of thinking holds that when the body is laboring under the weight of its own debris, or toxins, it will actually attract a virus to create the cleansing effect of a cold or flu.

To boost your immunity, put yourself on a good internal detoxification program. After you’ve “cleaned house,” stay away from foods that are clogging and congesting such as white flour products, dairy (especially cheese), and high-fat foods.

 Step #3: Manage Your Stress:

Have you ever noticed how after a particularly stressful event, such as moving or changing jobs, your resistance is diminished? During stressful times, hormones are released by the body that can shrink the thymus gland, weakening your immune response. The more stress you are under, the greater your chance of viral infection.

 Step #4: Get Enough Rest:

Sleep is one nutrient for which there is no replacement. Nor is there a supplement that will make up for a lack of it. The immune system functions best when you are relaxed, resting, meditating and especially when you are sleeping. There is a natural ebb and flow of energy in the body’s organs and systems over the course of a day. The immune system gathers strength during the dark hours when we are at rest. When you are ill, the biggest regeneration of viral-damaged cells occurs between midnight and 4:00am.

Most of us require between six and eight hours sleep a day. If you’re not getting this much or if you rely on an alarm to wake you, there is a good chance you are sleep deprived. To make sure you are giving your body the amount of sleep it needs, try going to bed five minutes earlier each night until you are able to wake up before the alarm goes off.  

SAFEGUARD YOUR HEALTH WITH “BODYGUARD” NUTRIENTS

The following nutrients can help you boost your immune function: Vitamin C: This enhances white blood cell function and increases interferon production (proteins released by white blood cells that fight viruses). Vitamin A and Zinc: These help strengthen the immune system and speed tissue healing. They kill viruses directly and help heal mucous membranes that get inflamed with a cold. They increase T-cell activity and the function of white blood cells. Along with vitamin C, they activate the thymus gland. Vitamin E and Selenium: They improve antibody production and response and cell membrane integrity. Echinacea: This mobilizes the lymph system, the source of much of our immune response. It reduces inflammation anywhere in the body. Use it for short periods of time and don’t use it with HIV or with auto-immune disorders. Astragalus: This is toning to the immune system. It balances the energy of all the internal organs and combats fatigue by nourishing the adrenal glands. It can be alternated with Echinacea. B Vitamins: These counteract the effects of stress on the central nervous system, which is essential to the healing process. Free-form amino acids:  The sulfur-containing amino acids, L-cysteine and methionine are free radical trappers. Glutathione is a powerful antioxidant and immune system enhancer. Taurine is used as a shield by white blood cells when they go into battle. Ninety percent of all the taurine in the body is in the white blood cells. Magnesium: This increases the number of white blood cells, especially T-cells. Garlic: This possesses strong anti-microbial and antiviral activity.  Allicin, the active element in garlic, is deactivated in heat. Garlic should be eaten raw or in deodorized capsule form.

The Forgotten Women of the Military

WHEN THE TOUGH GET GOING, THE TOUGHER RUN THE FORT AT HOME!

It’s Women Who Run It – Military Style!

Yesterday was Remembrance (Canada) /Veterans Day (USA), and for many in these countries, we took a moment of silence to commemorate the men and women who keep us safe. Today, we wanted to feature some of the unsung heroes of the forces: military spouses. We were lucky enough to speak to four ‘super-women’ whose husbands have been in the military between 13 – 23 years and who are left to run it all while their men are gone for months at a time. We wanted to give them a voice as we can always learn so much from our sister ‘women who run it’. Here is what four strong, opinionated and resourceful Canadian military wives share about coping with long distance relationships, loneliness, communication, careers, kids and running it all: 1. “Hard truth: We are all mistresses with wedding bands on our fingers. Prepare to be alone. He is married to the military; ” Separation is never easy but wives of military men deal with deployments for months at a time, taking care of everything from finances, to childcare, to household repairs and snow shovelling.  Although they all admit that it can be exhausting, they have come to rely on neighbours, family, and friends to help make it work. Asking for help when you just can’t do it yourself is a difficult thing to do for a strong, independent woman, but it is something that all of these wives have learned is important in coping and thriving. The other truth is that military families can also move around a tremendous amount which adds to the stress on relationships with family and friends who are left behind. One woman admits, “Intimacy can become collateral damage of friendship. I can only share so much online or through email and phone calls. It’s not the same as sitting in your kitchen sharing over a cup of coffee or a glass of wine.” 2. “Making connections with other women in similar circumstances is key.” Nobody is going to understand the life of a ‘military wife’ more than another military wife. The connections these women make are critical to helping them cope. It  means putting yourself out there with every new location, learning to meet new neighbours, joining new support groups, putting trust in people you have just met. These women simply don’t have the option to be wall flowers and have to push past any reservations they have to go out there and make friends and connections in each new place they are stationed. 3. “You try to set up a schedule for communication but it doesn’t always work out.” With today’s technology where most of us rely on email, smart phones, or Skype to keep in touch, these women deal with frequent or extended lack of communication from their men. Imagine having to schedule phone calls and skype sessions, but then having to cancel for reasons that you are not even allowed to know or question. A ‘communication lockdown’ happens when troops are overseas and these wives must sit and wait, maybe never knowing what has happened. Which leads to the next point our military wives wanted to make… 4. “Do you completely trust your man?” Trust is a fundamental issue for military couples. The men are gone for long stretches, the women are at home to keep everything going. There has to be absolute trust from both sides, particularly when communication is impossible. One wife admits, “I’ve seen time and again that marriages just aren’t strong enough to get through the military lifestyle.” Hand in hand with that trust is communication. Keeping in touch is one thing, but actually learning to communicate and listen to each other is a skill that many couples lack. When your partner in life is gone for such long periods of time, life goes on at home without him and the wives need to keep a dialogue going, no matter how difficult it can be. “It’s important to talk about everything as it arises because one never know when they will be gone again or for how long. Yet you don’t want to distract them from the job as well. It’s a delicate balance.” 5. “I go where he goes.  I take second chair.” Sometimes the levels of sacrifice these women make are something that very few would ever be capable of. All four of our military wives admit that demanding careers are something that are either put on hold or simply not achievable for women in their position. The frequent movement and the demands of being a single parent usually mean that priorities shift elsewhere. While one woman maintains “You can have a ‘career’, but you need to learn boundaries and have different priorities” (including part-time work or shortened hours), another believes “I don’t think it’s impossible but highly improbable for a military wife to have a career. It would take two very special people; highly driven, resilient individuals.” All four women believe that “someone has to keep the home fires burning, and be the constant for the children when your spouse is away that much.  Children need stability. They need a soft place to land at the end of the day, or the end of a deployment.  It takes a full time job at home to make that happen.” One of our ladies summed it up best when she said “Every hardship I felt along the way prepared me and made me the person and the woman I am today. All the years of ups and downs have gotten me to the place I am in now: confident, capable, courageous, strong. For me, I wouldn’t want to see into the future because if I had all those many years ago, I may not have wanted to take the journey, but I am sure as hell glad I did.” We at Women Who Run It would very much like to thank the four amazing women who opened up to us for this article. Through their honesty and candour, we not only learned what kind of sacrifices and concessions are made by military wives, but are reminded that strong, capable, ‘alpha’ women are in all walks of life and for that, we are grateful.

Give Your Relationship the Gift of Confidence

Men are attracted to confident women.

No matter what way you look at it, a man just wants a woman who feels good about herself.  He doesn’t want to spend all of his time worrying about what you’re feeling about yourself at any given time.  He wants a woman who knows who she is, and knows she’s a gorgeous goddess with a ton to offer him. I have seen this countless times in my own life and in my friend’s lives.  Whenever insecurities hit, the relationship starts to show cracks.  As soon as jealousies arise, fights start.  He wants the confident woman that he met to show up in the relationship and you, as a woman, want reassurance and love from him.  He can’t and won’t want to give you that reassurance when you’re whining that your legs are too fat or you question if he still loves you. It’s important to step into the role of the confident woman that you were when you first met (that is part of what being a “goddess” is all about!)  You probably haven’t gained any significant weight since you first met him and if you have; he probably hasn’t even noticed.  If you think he doesn’t love you then you need to first reflect on where that insecurity is coming from.  Does he actually treat you differently with tangible examples, or is it based on an insecurity and therefore all in your head? Some insecurities have their justifications but if you react every single time something pops up into your mind it’s going to start having its effects on the relationship. When the insecurities start showing up for you, there are a few things you can do to calm yourself, think rationally, and keep the drama down. 1.  Breathe When something comes up for you; stop. Take a deep breath and let it out slowly.  Instead of reacting to it, respond.  Take a few deep breaths to calm yourself and to really take the time to allow yourself to feel the emotions you’re feeling.  It’s okay to feel the emotions.  Emotions are natural and come up for a reason.  This doesn’t mean that every emotion needs to be expressed, but rather felt in awareness and silence in your head.  Once you’ve done some breathing you’ll find that the emotion releases and even recedes and you can think more rationally upon it. 2.  Reflect Is the emotion you’re feeling truly justified? Once you’ve done your breathing and have calmed down to a point where you can really reflect upon the emotion; determine if it’s something that is real or if it’s only your perception.  Did he really cheat on you – or are you imagining suspicious phone calls in your head?  Once you take the time to really look inside yourself for the answer you’ll then know how to respond to it. 3.  Let it Go If you determine that the emotion is unjustified then you need to let it go. Hanging onto a negative emotion is toxic and will only cause you more grief.  If it’s not justified then allow it leave.  Exercise, dance around your living room, hug a tree, or go out into a field and scream your head off; whatever you need to do to get that emotion out of your head so that you can move forward.  Once you’ve let go of the emotion you can return to your calm and centered self and things will be much improved. Obviously emotions are justified yet many emotions don’t need to be expressed in the exact moment; before you react and emote with every single emotion that pops up, try the above steps first.  He will appreciate it and it will strengthen and nurture your relationship in more ways than you can imagine.

Dating Advice for Women: The “Get Over It” Gene

Once upon a time…

I went on a date with a guy a couple of weeks ago who was introduced to me through a mutual friend.  The date went amazingly well.  We talked for hours, flirted like crazy and of course it helped that he was absolutely drop dead gorgeous, offered to take me dancing and we had a ton of things in common.  By the end of the date I couldn’t believe how great it was; and when he kissed me, the butterflies in my stomach woke up from a year long hiatus.

But… Yes, you knew there was a BUT coming…  (there always is when I start a story with a ‘Once upon a time…’). Even though we had fun during our date we’d also had a pretty serious conversation about what it was we were each looking for in our dating lives.  He mentioned that he was recently separated and that he knew his marriage was over but it was still tough going.  I mentioned that I wasn’t looking for the ‘white picket fence’ relationship and just wanted to go out on dates and have a good time.  I also mentioned that I was dating another man at the same time and we both agreed that we could get along with our situations. After a five hour date and some really great kissing I told him it was time for me to go home.  He asked if I was sure and (despite my body screaming at me ‘no – this is way too hot to stop’) I went home alone with promises of seeing him soon.  Let’s just say I had some great dreams that night! Then the next two weeks go by.  He knew he had to go on a family trip with his ex and let me know that the two weeks would be busy. I knew he was away so in the interest of no drama,  I let him be: no initiating texts, no long talks on the phone, etc.  I just let things go as they would.  Then today I got a text from him.   He said he was sorry and he was terrible at texting and thanked me for being cool about the reduced communication.  In response I asked when I would see him again and that’s when I started to get the huge song and dance…excuse, prevarication, excuse…. It came down to the fact that somehow his ex had found out he had gone on a date and she wasn’t happy so he “wanted to just be friends with me” for now until things were settled so he could end it peacefully with his ex.   Um…. can you say emotionally unavailable? Feeling all the roiling emotions of disappointment, anger and frustration I called up Fiona (my dating guru) for some SOS advice before I blasted him via email, text, phone or all three for being two faced and wasting my time. She listened to me rant that he was an idiot and insensitive and ‘how dare he?’ and ‘dammit, we f#cking talked about it all on the actual date’ … @#$^…. grrrr. A third of the way through the rant and emoting, she cut me off in mid rant and said “I am going to be give you some really tough love on this topic ‘coz I know you can take it.”  She laid it all on the table so to speak (inter-friend-tions aren’t always pretty). Was I going to make him wrong for being emotionally not ready (and not realizing it)? Was I going to be a “typical girl” and blast him when he told the truth? ….Did I really want to be just friends with this guy or was that too much for him to ask under the circumstances? She told me to set my boundaries. I know that me just being friends with this guy won’t happen as the attraction is too strong.  I would be looking at him with more than just friendship in mind and so my boundary had to be set at ‘NEXT’… Listening to her words of wisdom, we laid out a plan of attack and wording of a cool/unemotional text: “Wow, that sucks. Get back in touch if/ when it all settles down”.  I left all the emotions/frustrations out of it.  Even the disappointment of “Sh#t, I was really into you and I thought we were on the same page!!”  And most of all, I left ALL the drama out of it! Yep, you guessed what came next… I got a text back a few minutes later, thanking me for being so cool (which of course I am!) Better yet, I knew from the plan that Fiona and I spoke about that I did not have to answer him – nor did I.  He’ll call me when he’s ready – or he won’t. The faster I get over it, the better my life is!  Until then, I’m not interested in dating an emotionally unavailable man (confession: but whom I’m hopelessly, sexually attracted to). A lesson I got given in all of this? Don’t let what boys do make you think all men are terrible.  Don’t blame him nor the next one in your life. As Fiona said, “He didn’t do this on purpose and he honestly didn’t know what it was going to be like going on a date after 7 years of marriage”.  So I cut him some slack, called it what it is and I move on to the next man.  When/IF he calls, I’ll give him another chance without blaming or attacking him – if it that is what I choose to do and it works for me. Because I am learning to have the “Get Over It” gene.

~~~

Note from Fiona: Men screw up a lot!. In my private practice and when I speak to men around the world their refrain is the same: “sometimes we can be inconsiderate jerks – please can you get over it if it is small stuff and not harp or remind us of it over and over”. “Your ability to “get over it” is going to make me appreciate that you are a really cool woman and that I need to always be earning your respect to deserve you – the ultimate prize”. Ladies – we need to learn to GET OVER IT more!

Are You Pre-Diabetic? Every Woman’s Wake Up Call: You Could Be ‘Fat on the Inside’

“But diabetes is a fat person’s disease!” you gasp. “How can a successful, professional woman like myself possibly develop diabetes? I’m not overweight at all!” Well, we have news for you, sister. Woman to woman: it’s time to start re-thinking what we know about type 2 diabetes and how it can affect women just like you (and me!). The fact is that more and more women are becoming diabetic and lifestyle still has a lot to do with it, but not in the way you think. Here’s how it may play out:
  • You’re a successful 30, 40, or 50-something professional, but you have a lot of stress in your work and home life, so you can’t find the time to exercise like you used to when you were in your 20s.
  • You’ve manage to keep your weight down because there isn’t a diet that you haven’t tried over the years. You are the yo-yo queen but that’s okay, because it helps to keep you slim even when you overindulge in sweets or wine.
  • And yes, you might still smoke (you’ve been meaning to quit) but you need some kind of stress relief in your crazy day and it’s a way to get away from being chained to your desk. And those cocktails after work are just another way to unwind (although sometimes the nights out with the girls do get out of hand).
Any of this scenario sound familiar? Well, guess what ladies – you are the potential new face of type 2 diabetes. Here are the risk factors for today’s career woman:
  • Maintaining your weight through dieting alone: 15% of new cases are not overweight on the outside (National Institutes of Health statistics), but something much more scary instead. These people are called ‘Fat on the Inside,’ which means that dangerous fat stores internally surrounding key organs instead of showing outwardly around the middle as a paunch. Dr. Jimmy Bell coined the term when he made his recent discovery. He determined that these internal fat deposits cause inflammatory substances to affect your liver and pancreas, and lower your insulin sensitivity, putting you on the road to Diabetes.
  • Yo-Yo dieting: Every time we drop weight, we lose muscle, but when we gain the weight again, we don’t get that muscle back. Your body clings to that extra fat because it is afraid of being starved again and this kind of fat produces more hormones and proteins, which affects your glucose levels and triggers the start of type 2 diabetes.
  • Eating processed ‘diet’ foods or bingeing on fatty, sugary foods: Let’s face it; many diet foods are a minefield of bad choices. Sugar-free foods often add fat, and fat-free foods often add sugar. If you live on anything marked ‘low-cal’ or ‘diet’ you could be doing more harm than good. Add to that the tendency for women to ‘comfort eat’ by indulging in fatty or sugary foods and you elevate the real risk of becoming ‘fat on the inside’.
  • Being stressed out all the time: Whenever we experience stress, our body produces the hormone cortisol which gives you that jolt of energy but it also elevates your blood sugar levels. If you are stressed all the time, it is going to take a toll on your body and its ability to handle sugars and fats over the long-term.
  • You are smoking and/or drinking: Whether your vice is cosmos or Corona, if you drink more than the recommended amount of alcohol on a regular basis (1 drink a day for women) you will have more of that dangerous internal fat. You also run the risk of chronic inflammation of the pancreas (pancreatitis), which can impair its ability to secrete insulin and ultimately lead to diabetes. Tobacco can increase blood sugar levels as well and lead to insulin resistance.
So what are you going to do about it?

1) Get Moving: Statistics show that overweight people who exercise regularly are at lower risk of developing Type 2 Diabetes than thin people who are sedentary. Get off your couch, push away from your desk and get moving. Your life might depend on it.

2) Eat ‘real’ foods high in fibre: Legumes, oats, brown rice, fruits, and berries high in fibre all help to regulate blood sugar levels. You get the added bonus of lowering your cholesterol as well.

3) Cut out processed ‘diet’ foods: Don’t believe what the label tells you. A cookie is still a cookie. Think twice about what you put in your mouth.

4) Slow and steady wins the race: Yo-yo dieting is called that for a reason. Get off the yo-you and embrace the slow and steady approach to weight loss. Crash diets will only harm you in the long run and they just aren’t worth it.

5) Take vitamin D: There is some evidence that a lack of this vitamin in your diet can hinder insulin function and glycemic control so make sure you get in those fatty fish, tinned tuna, fortified milk products, and supplements

6) Find a way to fight stress: Exercise is already a great stress reliever, but find other ways to relax and decompress, whether it’s through yoga, meditation, or a lunchtime walk.

Most importantly though, speak with your doctor. It is recommended that women over 40 are to be tested for diabetes every 3 years. Make sure you bring up your concerns with your physician. Diabetes is a very old disease but it is developing a new face because of the stressed, desk-strapped, diet obsessed lifestyles that we women are leading today. Be aware, be informed, and be healthy. We need you rocking your life in the world!

Better Than Barefoot!

For many of us,  the new fad of running barefoot isn’t all that the experts crack it up to be and most of us aren’t going to be jumping off the couch to try it. Here is something better… I love – LOVE – my Vibram Five Fingers though – the new “better than barefoot” toe shoes… Sure they look goofy but they feel divine. REALLY. Although the young man at the sports store said ” you won’t wear anything else”, he hasn’t met a 5’3″ redhead fireball who loves her CFM shoes!! I let him know that I plan to wear them as often as possible so that I can continue to wear my stilettos into my 70’s. He looked aghast. I recently took them around the Greek Isles and got so many comments that I wish I have the European distribution rights.  They allow me to feel a medicine ball with my toes when I am doing a yoga plank (NOT something I can do when I have runners on). The other plus, they spread my toes open again after I have had a night of dancing in 4+ inch stilettos. You know me, always the Engineer, my arches felt like they wanted a bit more support so I customized my ‘better than barefoot experience’ and inserted 3/4 length arch support inserts – now they are even more divine! I am more grounded and stable and have better mobility in my feet/toes. this translates to I am willing to walk more and move more. Confession: I haven’t tried the new ‘barefoot” runners (in fact other than a recent sprint to the subway, you aren’t going to get me to run) but I will advocate for the new fangled five-finger toe shoes anytime!

The 5 ‘Secret Sales’ That Power Up Your Presentations

Have you ever wondered what’s going on inside the head of your prospective clients? Ever wondered why some people sit on the fence, seemingly unmoved by your presentation or pitch while others pop their hands up on their own and say “Thank God you’re here! I NEED you!” What helps to tip the scale in your favor? And what could be sabotaging your results?

There are 5 ‘secret sales’ that hide within every single presentation you give.

Knowing them can give you greater control over how people connect, respond, and react to your talk. These secret sales will help in those situations and more! You’ll want to know these secret sales and even more importantly you’ll want to IMPLEMENT THEM into four critical areas of your business which I’ll share with you in a moment. 1. You’re the Expert! Its your job as an expert to assure people that you know your business, and you’re credible. Do this early on in your introduction and your story to build trust.   2. You’re still one of them: Next, balance your expertise with a nice dose of humility! Be sure your audience still identifies with you and relates to you, or you’ll lose the crowd. 3.They can do it: No one is going to grab your hand and embark on a long, hard, scary, mission doomed for failure. Your prospects need to feel that success is possible for them in order to say “yes!”. Consider how you can make your product or services feel simple or “done-for-you”.     4. Show them that others have done it: No one will embark on a journey doomed for failure ALONE IN THE DARK, BY THEMSELVES. So not only do your prospects need hope, they also want social proof that others have survived this journey with you, and been successful! 5. Stand behind it: If you don’t believe in what you’re offering no one else will either. So when you make an offer, do it with 100% confidence and belief. Sometimes you stand behind what you do with your attitude and other times you might do it also with an actual guarantee. KNOWING this is great,  USING IT IS BETTER! Don’t forget, review the 5 ‘secret sales’ as you review your:
  1. Live presentations to individuals and groups
  2. Website copy
  3. Print materials
  4. Phone conversations, teleseminars, webinars
When you cover each of the 5 secret sales in your presentation you’ll watch walls dissolve, connection deepen, and action happen at the end of your talk!

Go Ahead – Call me BITCH

As you well know, name calling isn’t limited to only kids in the school yard.

On the way up the ladder you may have been called many names. My favorite has been the word ‘bitch’ although I have been called many others in 30 years (contact me for the full list 🙂 ) Even in today’s world, with women getting the vote over ninety years ago (as recently as 1940 in parts of Canada), you’ve no doubt had to work much ‘harder’ than your male counterparts and gotten pushed  around more on the way up the proverbial ladder. It probably goes without saying that  some men find you intense and even possibly intimidating. My rant isn’t about men or women and who owns the control…. My rant is to get over it! Own it! Embrace it! If you can embrace your own “bitchiness” then no one can use it against you.  Roll with the punches, be the epitome of that ‘ball-busting’ woman that your coworkers fear for making them look poorly if they aren’t juggling all the balls as gracefully as you do.  You are ball busting! Make a joke of the word. I am frequently quoted as saying about myself “Yes, I AM a Babe in Total Control of Herself (aka a B.I.T.C.H.)”. It usually gets a chuckle if nothing else and laughter is a good equalizer and diffuses tensions. Sure they may still say things about you behind your back, but once you realize that being a B.I.T.C.H. (aka Beautiful, Intelligent, Charming, & Hellacious) makes YOU feel great, then who the hell cares if someone goes looking to take potshots as long as you get a clear runway to getting the job done well. We can’t control the whole world but we can control our inner world. Start your own lexicon – spread the word!